Centerpiece digital marketing solutions

  WhatsApp is one of the world's largest and most popular communication platforms. people use it to send messages to their friends, make calls and video calls. it is a platform with over 2billion users , statistics shows that by 2024 it will have over 3 billion users. Over time, WhatsApp has evolved to meet the demands of its users who started to use the platform to market their products and services. Most people post their products/services on WhatsApp status for their viewers but this feature has limitations because only those who have your contact can view your status update. WhatsApp has come up with another feature, WhatsApp business which enables you to sponsor your status update as an Ad to reach a wider audience. in this article, we will look at the pros and cons of using WhatsApp to market your products/ services   WhatsApp marketing has become a popular strategy for businesses to connect with their audience, but like any marketing approach, it comes with its own set ...

  Marketing plays an integral part in your brand development. without proper marketing, your brand may not see the light of the day. marketing strategies keep changing every day depending on the target market and the customer needs, as a brand marketing manager you need to keep yourself updated on the marketing trends that keeps coming and others fading away. However, there are mistakes that marketers keep committing when promoting their brands and this has constantly hindered their progress. In this article, we will discuss common mistakes you need to avoid when marketing your brand. 1. Failure to define your target market. The first step before you embark on marketing your brand is to know your target market. failure to define your target market will lead to futile marketing strategies.  You need to understand your target market, their market need, and the kind of messages that appeals to them so that when communicating with them, you appeal to their needs in a language they...

what is digital marketing? Digital marketing also called online marketing, is the promotion of brands, goods/ services through the Internet and other forms of digital communications. It is the most effective way to reach out directly to your potential customers with the aim of making sales. digital marketing is an inbound marketing strategy that gives the marketer an opportunity to communicate the right message to the right target market. Digital marketing communication channels include social media platforms, websites, blogs, emails, etc. who needs digital marketing?  For a long period of time before the internet took over, traditional marketing dominated. But in the 21st century where the internet is everything, many organizations are contemplating on which way to go in terms of marketing. The truth is, whether you are a new business or an old business, you need to embrace digital marketing in order to achieve your marketing goals. Therefore, every business enterprise offering pr...

  Brand marketing strategy. Brands that are progressive always have one desire, and that is to improve their position in the market and maintain a positive outlook or perception of the market. brand visibility and position in the mind of the clients is crucial for its success in the digital marketing space. There is a lot of competition in the digital space, clients are bombarded with a lot of ads and marketing information making it necessary for brands to keep on implementing strategies aimed at making them more visible and desirable in the eyes of the clients. one cannot come up with an effective brand awareness strategy without understanding what is branding and what is marketing. we will look at the two aspects separately before we look into ways we can develop an effective brand marketing strategy. what is branding? We will start by asking ourselves what is brand marketing? brand marketing is a way of promoting your products or services by promoting your brand as a whole. Your...