Centerpiece digital marketing solutions

  SOCIAL MEDIA KEY PERFORMANCE INDICATORS YOU SHOULD BE TRACKING IN 2023 Many social media marketers run their social media campaigns without knowing what metrics to track. It is important to understand the KPIs you should be tracking in 2023 in order to improve on your campaigns.  Social media Key Performance Indicators (KPIs) are specific metrics that help you measure the effectiveness of your social media marketing efforts. They provide insights into how well you're engaging with your audience, building brand awareness, and driving desired actions. Here are some important social media KPIs to consider. Engagement Metrics: Likes/Favorites : The number of times users have liked or favorited your posts. Comments : The number of user comments on your posts, indicating interaction and discussion. Shares/Retweets : The number of times your posts have been shared or retweeted, extending your content's reach. Reach and Visibility Metrics: Impressions : The total number of times you...

DIGITAL MARKETING MISTAKES YOU MUST AVOID IN 2023 Before you experience true digital marketing success, there are several common digital marketing mistakes that you should be aware of and strive to avoid: 1. Lack of Clear Strategy: Not having a well-defined digital marketing strategy can lead to inconsistency, wasted resources, and missed opportunities. A solid strategy should outline goals, target audience, channels to use, content plan, and metrics for measuring success. 2. Ignoring Mobile Optimization: With a significant portion of internet users accessing content through mobile devices, neglecting mobile optimization can result in poor user experiences, high bounce rates, and missed conversions. 3. Overlooking SEO: Search engine optimization (SEO) is crucial for organic visibility in search engines. Ignoring SEO practices can lead to your website not ranking well in search results, limiting your online presence. 4. Neglecting Social Media Engagement: Using social media solely ...