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15 CRM STRATEGIES TO IMPROVE YOUR BUSINESS.

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  15 CRM strategies to improve your business Customer Relationship Management (CRM) strategies are essential for improving your business's overall performance and building strong, long-lasting relationships with your customers.   In this article we are going to look into 15 CRM strategies that will help you achieve these goals: Customer Segmentation: Segment your customer base into specific groups based on demographics (age, gender, religion, marital status, location), behavior (purchase history, frequency), education, and preferences (product interests). This detailed segmentation allows for highly targeted marketing efforts. Targeted marketing makes customers feel considered and this builds customer loyalty. Data Collection and Analysis:   Utilize various data sources, such as website analytics, CRM data, social media insights, and customer surveys, to gather comprehensive information about your customers. Analyze this data to identify trends, patterns,...

10 REASONS WHY YOU NEED A COMPANY PROFILE

  A company profile serves as an important tool for businesses to communicate their identity, mission, values, products or services, and overall business information to various stakeholders. Here are some reasons why having a company profile is essential: Brand Identity: A well-crafted company profile helps establish and reinforce your brand identity. It communicates your brand's personality, values, and positioning in the market, allowing customers to better understand what your company represents. Credibility: A professional company profile enhances your credibility and legitimacy in the eyes of customers, investors, partners, and other stakeholders. It demonstrates that you are a serious and established business. Marketing and Sales: Company profiles can be used as marketing collateral. They provide sales teams with valuable information to showcase your products or services to potential customers. A compelling profile can help generate leads and close deals. Investor Relation...

SOCIAL MEDIA KEY PERFOMANCE INDICATORS YOU SHOULD BE TRACKING IN 2023

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  SOCIAL MEDIA KEY PERFORMANCE INDICATORS YOU SHOULD BE TRACKING IN 2023 Many social media marketers run their social media campaigns without knowing what metrics to track. It is important to understand the KPIs you should be tracking in 2023 in order to improve on your campaigns.  Social media Key Performance Indicators (KPIs) are specific metrics that help you measure the effectiveness of your social media marketing efforts. They provide insights into how well you're engaging with your audience, building brand awareness, and driving desired actions. Here are some important social media KPIs to consider. Engagement Metrics: Likes/Favorites : The number of times users have liked or favorited your posts. Comments : The number of user comments on your posts, indicating interaction and discussion. Shares/Retweets : The number of times your posts have been shared or retweeted, extending your content's reach. Reach and Visibility Metrics: Impressions : The total number of times you...