Reasons why you need digital marketing.

what is digital marketing?

Digital marketing also called online marketing, is the promotion of brands, goods/ services through the Internet and other forms of digital communications. It is the most effective way to reach out directly to your potential customers with the aim of making sales. digital marketing is an inbound marketing strategy that gives the marketer an opportunity to communicate the right message to the right target market. Digital marketing communication channels include social media platforms, websites, blogs, emails, etc.

who needs digital marketing?

 For a long period of time before the internet took over, traditional marketing dominated. But in the 21st century where the internet is everything, many organizations are contemplating on which way to go in terms of marketing. The truth is, whether you are a new business or an old business, you need to embrace digital marketing in order to achieve your marketing goals. Therefore, every business enterprise offering products or services needs to embrace digital marketing for them to reach its audience. law firms, the Retail industry, healthcare services, entertainment, physical fitness, online stores/e-commerce and many more greatly benefit from digital marketing services.

Reasons why you need digital marketing in 2023

There are quite a  number of reasons why you need digital marketing in the year 2023 as compared to traditional marketing. this article is not meant to discredit the role played by traditional marketing but to shed more light on why should embrace digital marketing in 2023 and for the years that are coming. We will dwell on a few factors that are making digital marketing admirable which include: 

1. low cost

For you to run a digital marketing campaign requires you to spend some money. It is not entirely free to use social media platforms and other digital marketing platforms, in one way or the other you have to spend money to run successful digital marketing campaigns. Time is also required.  Your budget will depend on your desired outcome.  Google ads, Facebook ads, Twitter ads, youtube ads, LinkedIn ads, and other digital marketing platforms require you to pay some fee in order to optimize your content. optimized content has the ability to reach your target market segment and bring you more leads faster than organic ads. but generally, the cost of running a digital campaign is low compared to traditional marketing.

2. wide audience

In 2023, statistics show that the number of people subscribing to various digital platforms has increased tremendously. According to  new-york-times-company-digital-subscribers the number of its subscribers has increased tremendously from 2 million in 2017 to 5 times more in 2023 and this number is increasing daily. facebook audience has also increased tremendously, according to the latest data released by parent company Meta, as of Q1 2023, the number of Facebook users worldwide is 2.99 billion . This marks a marginal 0.88% increase from the previous quarter and a 1.81% year-over-year rise. the number is increasing very fast. this is also reflected in other social media platforms.

with this increase in the number of online users and subscribers, it makes it easier to reach a wide audience across the world over your palm. The world has turned into a global village where people interact freely without fear or discrimination. with an effective digital marketing strategy, you are able to reach a wide audience within a short time.

3. It is very effective.

with the digital transformations sweeping across the continent, information is being disseminated more easily and faster in 2023 and the years to come as compared to the previous years. The percentage of people who are able to access information through the internet is increasing as more people are able to access smartphones powered by browsing data. literacy levels among people across the continent is also improving and people are moving on with the current trends in the digital world more easily. This makes digital marketing a more desirable and effective marketing channel in 2023 and in years to come. people can access all the information they require at any point anywhere in the world with a lot of ease.  Most clients make their inquiries online before going to the physical shop.

<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-7249962114942732"

     crossorigin="anonymous"></script>