Brand marketing strategy in the digital space.

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 Brand marketing strategy.

Brands that are progressive always have one desire, and that is to improve their position in the market and maintain a positive outlook or perception of the market. brand visibility and position in the mind of the clients is crucial for its success in the digital marketing space. There is a lot of competition in the digital space, clients are bombarded with a lot of ads and marketing information making it necessary for brands to keep on implementing strategies aimed at making them more visible and desirable in the eyes of the clients. one cannot come up with an effective brand awareness strategy without understanding what is branding and what is marketing. we will look at the two aspects separately before we look into ways we can develop an effective brand marketing strategy.



what is branding?

We will start by asking ourselves what is brand marketing? brand marketing is a way of promoting your products or services by promoting your brand as a whole. Your brand stands for; your focus and personality, your business name, your slogan, brand colors, fonts, and brand logo. Branding spreads across all these aspects of the business. A brand is who you are, it is the identity you give to your customers, and what you intend to stick in the mind of your customers, investors, shareholders, and employees. Branding should be reflected in everything you do, there should be uniformity in your communication, colors, employees' conduct, mission statement, vision, and the goals you have as a company. The image should be consistent . Everything you do should reflect what you stand for, that consistency is what will make your customers trust you and stay loyal to your brand.

Branding takes some time, and patience is required, it's not an overnight thing. sometimes it is necessary to turn to professionals for branding because if you get it wrong, everything will be in disarray and your brand will not penetrate into the marketing faster as you would have wished. branding sets the foundation for marketing and it cultivates what the customers would expect from you and what they will experience when interacting with your brand.

what is marketing?

Branding is the identity of your company, product, or service while marketing is communicating that identity to the right target market. marketing keeps on evolving and therefore brand marketing strategies also keep on changing. There are more marketing channels that are coming up as technology keeps evolving. your marketing should be consistent in all the channels you choose to use and your sole aim is to generate sales for your brand.

What is brand marketing?

We have looked at what is branding and what is marketing, how they are different, and how they support one another. A brand without marketing is dead, marketing also cannot be effective where there is no branding. let us now look at a combination of the two, brand marketing. Brand marketing focuses on promoting your business through your brand. some businesses like Coca-Cola and Safaricom have more than one brand and they market the brands separately but maintain the identity of the company. in such a scenario the company employs multi-brand marketing strategies since they have a wide portfolio. 

The role of digital marketing in brand building.

Online marketing, also called digital marketing is used by brands to reach out and create awareness of their products/services to their audience across the world over the internet. Digital marketing platforms such as Facebook, Twitter, blogs, and Youtube are heavily used to pass marketing communication to targeted audiences with the aim of making sales and generating more revenue for the company. In this digital era, online marketing is essential regardless of the size of your business, you need to embrace digital marketing and come up with effective digital marketing strategies that will propel your brand in the digital space. Digital marketing strategies will enable you to achieve your goals and objectives both in the short run and in the long run. let's look at the role of digital marketing in brand building then look at digital marketing strategies.


Role of digital marketing

1. connects your brand with your consumers.

In this digital era, almost everybody has access to a smartphone and is connected to the internet. Many people are online looking for information about products, some for entertainment, some for socializing and creating more friends. The focus has shifted from the traditional way of doing things to a digital focus.  Everything happens on the internet and people find it easy to interact and get connected to brands across the world. Consumers of your products/ services are online seeking to interact with your brand to get more information and insights before they make their final decision to purchase your product. Digital marketing has made it possible for your brand to connect directly to consumers through digital marketing platforms such as Twitter, Facebook, Instagram, TikTok, and YouTube. Statistics show the number of online users across these platforms has increased tremendously and it is growing daily.  

2. Digital marketing connects you to a targeted audience. 


With the number of online users growing tremendously, without proper and effective digital marketing strategies, it is easy for your brand to create marketing campaigns that reach to an audience that is not interested in your products or will not purchase.  Digital marketing platforms give you an opportunity to target the right audience for your brand. With digital marketing, you can monitor your targeted audience and come up with customized ads for your target audience. You maintain close touch with your customers and interact with them on a daily basis with the aim of solving their problems. In this manner, your brand is likely to generate more sales translating to increased revenue for your company. many companies are adopting digital marketing as their main medium of marketing. It is more effective and less costly compared to traditional marketing.

3. Increase in sales and revenues.


The more you reach a wide target market, the more you increase your sales and the more revenues you generate for your company. With digital marketing, you are able to reach out to a wide audience across the world who are interested in purchasing your products/ services. With the advancement in technology and logistics services, a customer can purchase a product anywhere in the world and delivery made right to his doorstep. Many companies have come up with virtual shops, where online users purchase products and wait for deliveries to be made. logistics companies also play an integral part in making it possible for products to be shipped from one country to another and from one continent to another.

4. Creates engagement with the brand.

digital marketing creates an opportunity for customers to engage directly with your brand. customers make inquiries through social media platforms such as Facebook, Twitter, blogs, and other platforms. Your brand should be vibrant, and you should respond to every inquiry made by customers. This helps in building trust with the brand and loyalty. Trust and loyalty will translate to sales and an increase in revenue.

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